More retailers have started to launch BOPIS programs, and with good reason. An OrderDynamics study earlier this year found that shoppers using these services tend to spend additional money in store when picking up their online purchases. Customers are catching on, too. These offerings are expected to be especially popular shopping features this holiday season, according to a recent GPShopper study.
BOPIS has a high awareness among shoppers, thereby leading to more retailers to test and experiment with the concept, including Home Depot and Nordstrom. Adopting a click-and-collect strategy requires a transformation in how both e-commerce sites and brick-and-mortar stores operate, and greater coordination and visibility across channels.