The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.
Modern Warehouse and Production Management Systems for Product Customization
Following the rise of individualism, modern customers now seek customized products that connect directly with their lifestyles. A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products.
