Before COVID-19, the brick-and-mortar shopping differentiator for the consumer was the in-person experience: They could try on the goods, or just see them in context. They could lie down on that mattress. It wasn’t a problem if customers opened that dresser drawer and touched every handle in the display.
But for the foreseeable future, shopping will be “no contact.” At large retail outfits you won’t be trying on that shirt. In-store services will be reduced, or fundamentally changed from feeling luxurious to feeling medical.
