One of the best ways to sell products is to engage the customer on an emotional level. Mad Men’s Don Draper knew that. (Remember the Kodak Carousel pitch?) If you can tell an emotionally engaging story about the products you are trying to sell, the sales will follow. But, how do you know whether or not shoppers like what they hear?
Emotion AI technology may be able to answer that question, with its potential to apply computer vision, facial recognition and emotion analytics to help retailers and brands understand how shoppers really feel about what they are buying — or not buying.
