ChatGPT has dominated headlines across all industries, and while it may be tempting to just jump in, it’s important for retailers to take note of the positives and negatives that come with this new tech tool; a new form of generative AI.
While ChatGPT may be in its earliest stages, the possibilities for generative AI to become an essential component of customer service are already apparent. When it comes to customer service and the customer journey, there are three important facets: privacy, precision, and emotion. Let’s take a closer look at how generative AI plays into each.
