Groupon Inc.’s mobile app is an anomaly in today’s app economy.
The retailer rarely make mistakes when it releases a new version of its mobile app, says Ben Gray, digital experience analyst at the Application Resource Center, the research arm of app quality and testing company Applause App Quality Inc.
And shoppers notice. Groupon, No. 26 in the Internet Retailer 2016 Top 500 Guide, has immensely positive app store ratings and reviews, which is why the retailer of daily deals and physical goods has clinched the top retail app spot in ARC’s annual retail app report, “How Customers Rate the Mobile Retail App Leaders,” released today.
