How we shop and what we buy is changing. Store closures of established department stores or the sudden successes of new direct to consumer brands often feature in the press, but less attention has been paid to what lies under the hood.
The technologies upholding the way we shop and what we buy are seeing unprecedented levels of investment, making retail technology a space full of creative destruction. According to a report by Nauta Capital, a European venture fund, and Dealroom, a deal tracking company, Europe’s retail technology companies have received over €7 billion in investment, and reached a combined valuation of almost €90 billion between 2015 and 2019.
