Now that summer is in full swing, online retailers are gearing up for the start of the 2016 back-to-school selling season. eMarketer expects U.S. ecommerce retail sales during the core back-to-school shopping months of July and August will grow over fifteen percent this year, up slightly from 2015. This is a great opportunity for small and medium-sized ecommerce stores to reap the benefit of back-to-school traffic, which will stretch well into September.
Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology.
