Cyber Monday is a critical online event for retailers. Last year, research conducted by Adobe Analytics found that Cyber Monday brought in $9.4 billion in sales, including $3 billion from mobile customers alone. With the ongoing COVID-19 pandemic leaving many customers wary of entering brick-and-mortar stores this holiday season, the expectation is that these numbers will grow as retailers prioritize ecommerce over in-store sales.
Customers will spend Cyber Monday scouring the internet for deals, but they won’t be the only ones on the lookout for a golden opportunity. Major shopping days like Black Friday and Cyber Monday have traditionally been big days for cybercriminals, and they will continue to follow the money in 2020.
