eBay is hosting a series of in-person product authentication events for collectors across the country to promote its new online Authenticity Guarantee program, which rolled out in October 2020. Sneaker, watch and trading card collectors can have items authenticated in drive-thru stations in five U.S. cities this month and next, mirroring the authentication practice eBay offers online across these categories.
The global sneaker, watch and trading card resale markets are valued in the billions and are expected to continue to surge, according to research from Boston Consulting Group and Cowen & Co. As a result, these “hobbies” are increasingly viewed as serious investment opportunities, making authentication more important than ever.
