As early as February 2021, industry analysts predicted the year’s holiday ecommerce sales would climb to $206.88 billion, accounting for a record 18.9% of all holiday retail revenue and representing an 11.3% increase over last year’s ecommerce earnings. These numbers fall right in line with the overall surge in ecommerce spending we’ve witnessed over the last 18 months. This past August, McKinsey reported the ecommerce industry has seen more than 40% growth during the past year, while brick-and-mortar spending has stayed relatively consistent.
