The pandemic has forced shoppers to dramatically alter their behaviour. In no sector is this more obvious than in food shopping.
Grocers have experienced huge demand for online shopping in the last twelve months. According to Nielsen IQ, 41 per cent of UK households used online supermarkets at least once in February this year, more than double the number in early 2020. Many consumers will have switched to online deliveries in the last 12 months due to safety concerns relating to Covid-19, but several will have found it more convenient and are likely to stick with it even once the pandemic is over.
