Gen Z consumers are disproportionately impacted by the pitfalls of buy now pay later (BNPL), particularly cases of identity fraud, according to a new report by GBG.
The research reveals that 19% of UK Gen Z consumers, aged 18-to-24-year-olds, have opened BNPL accounts, compared to 6% of people aged 55 and over and 14% of people overall.
In addition, 17% of females have opened up BNPL accounts compared to 8% of males and 14% of people overall.
