E-commerce, conducted as it is in the digital ether, is a cash-free zone. The Amazon Go store is an innovation that brings the smooth no-cash transactions of online shopping to brick and mortar, built on the promise of alleviating one of the most frustrating aspects of shopping — waiting in line to pay.
The PayCode and Amazon Cash processes may seem convoluted, but they bring cold hard cash, which remains the default currency of many consumers, to e-commerce. In its release on the expansion of its cash services in the U.S., Amazon referred to a Federal Reserve Bank of San Francisco report that in 2018, 77% of payments in the U.S. were made in person, and that cash changed hands for 39% of them.
