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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

April 19, 2022

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. So I regularly help customers identify and fight a hidden drag on their growth: ad fraud. I spend hours speaking with customers about their ecommerce businesses and the challenges they face. We discuss it all, from product design to logistics to digital marketing.

The latter is among their largest costs — because of ad fraud. Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors.

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