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Can retailers attract new customers through online marketplaces?

May 26, 2016

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Many retailers sell a lot through online marketplaces like Amazon and eBay. What isn’t as clear, however, is whether merchants can acquire new customers through online marketplaces and, more importantly, if they can acquire loyal customers. A recent Internet Retailer consumer survey indicates that it’s possible, but not easy.

An online survey of 200 consumers in May found that 72.8% of Amazon consumers purchased an item identified as sold by a retailer other than Amazon, No. 1 in the Internet Retailer 2016 Top 500 Guide. 10.7% said they have not made such a purchase and 16.5% they didn’t know if they had bought items from an Amazon seller.

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