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As social networks offer data to retailers, AI offers endless insights

June 7, 2019


In our online retail world, data exists on every consumer, thanks to their browsing habits and social media use. According to Pew Research Center, 69% of American adults are using Facebook, and 74% of those users log in daily, meaning that social media advertising is an excellent way for retailers to reach consumers. Analyzing social media consumer data, and understanding the insights it can provide, is becoming critical for advertisers utilizing these networks.

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