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Armani shoppers can now access entire range digitally instore amid YNAP tie-up

July 23, 2020

Via: Charged

Armani and Yoox Net-a-Porter have launched a new joint initiative which will allow customers in physical Armani stores to shop its entire collection digitally.

The new ‘Next Era’ project will see Armani’s physical stores integrate YNAP’s digital platform and global logistics network.

Essentially this means customers shopping in Armani stores will be able to digitally browse the brand’s entire range of stock via YNAP.

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