They say a rose by any other name is just as sweet — but is it really? When it comes to product descriptions, the answer is “no.” Words matter, and especially in crowded online retail marketplaces, product descriptions can make or break a sale. Oftentimes, the success of a brand or product line depends on how you and your seller network describe and categorize it.
To expand on this, we explore some of the core issues relative to the true importance of product descriptions below:
