Amazon already offered sellers a search terms report that provided insights such as click data, conversion share and search frequency rank, but the new search analytics dashboard aims to provide merchants more information about how their products are performing on the platform, the company said. The e-commerce giant also noted that it invested $18 billion last year in creating other resources for supporting brands on the platform.
“The Search Analytics Dashboard will provide sellers with a wealth of anonymized data to better understand customers’ interests and shopping choices for their products,” Srikanth Thirumalai, vice president of search at Amazon, said in a statement. “This information will help sellers optimize their listings, inform inventory planning, plan their product development roadmap, and grow their business both on and off Amazon.”
