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Amazon secures patent to regulate ‘mobile window shopping’ in its physical stores

June 22, 2017

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Just days after making headlines for its $13.7 billion purchase of Whole Foods, Amazon has once again sparked the attention of the retail community with news of a patent quietly approved in late May that would regulate online shopping within its physical stores.

Amazon was awarded a patent on May 30 titled “Physical Store Online Shopping Control,” which limits access to the retailer’s competitors sites while shopping in Amazon-owned stores. Customers attempting to comparison shop on Amazon’s Wi-Fi network will potentially be met with blocked access or redirecting to Amazon sites, ultimately narrowing the ability to “mobile window shop.”

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