While AR try-ons have been gaining steam as a key part of marketing beauty products, the technology’s arrival on Amazon has the potential to bring AR trials to a significantly wider audience than previous deployments to date.
With more consumers shopping online and via their phones, AR sampling has been adopted by a number of product manufacturers as a way to help shoppers feel more confident about their purchases. Direct-to-consumer hair color brand Madison Reed and Jerome Russell brand Punky Colour last year partnered with Perfect Corp. to show off their products to mobile users with AR trials. Perfect has also worked with Juicy Couture, Estée Lauder, Lancôme Paris, Maybelline and Flying Solo, among others, on AR beauty tools to enhance both in-store and at-home experimentation.
