Top

96% of consumers worried about privacy

September 15, 2017

It seems even the launch of Apple’s new facial recognition in the iPhone X hasn’t calmed the fears of consumers, as a new data privacy study reveals that 96% of shoppers express being “somewhat” or “extremely” concerned about data collection and use.

The study, released by A.T. Kearney, shows 75% of consumers are conducting digital payment transactions at least once a month and therefore are highly concerned with how their data are being managed.

Read More on FierceRetail