As a retailer, you’ll want to maximize your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store. Here’s how you can use retail email marketing to do just that.
Building Your Mailing Lists
You can’t have an email marketing campaign if you don’t have anybody to send your emails too. One of the first steps you’ll need to take it to build up this list. If your customers are shopping online, you’ll already have their email addresses, either because they have made a purchase, or they’ve opted for your mailing list, such as signing up for your newsletter.
