It’s been a tough few years for retailers. Over 7,500 retail stores were expected to close in 2020, while dozens of large chain retailers have filed for bankruptcy in response to COVID-19. Consumer behavior has also shifted — people are limiting in-person shopping trips, and opting for curbside pickup or direct delivery to avoid going into the store.
With e-commerce on the rise, many retailers are honing in on their digital presence and offering online perks and deals to keep customers engaged and revenue afloat.
