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3 Ways Retail Brands Can Fight Ad Fraud

April 6, 2022

Via: RIS News

I log hours — daily — speaking with customers about their e-commerce businesses and their dizzying array of challenges. These range from product design to logistics — among their largest costs — to digital marketing.

As a vendor with a rare view into the minutia of online-retailer consumer traffic, I routinely help customers identify and fight a hidden drag on their growth: ad fraud.

What Is Ad Fraud?

It’s the overarching term for a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events to generate revenues for publishers or exhaust advertising budgets for competitors.

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