I log hours — daily — speaking with customers about their e-commerce businesses and their dizzying array of challenges. These range from product design to logistics — among their largest costs — to digital marketing.
As a vendor with a rare view into the minutia of online-retailer consumer traffic, I routinely help customers identify and fight a hidden drag on their growth: ad fraud.
What Is Ad Fraud?
It’s the overarching term for a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events to generate revenues for publishers or exhaust advertising budgets for competitors.