For retailers and e-tailers, the back-to-school selling season is as important as any annual holiday or event. In fact, it’s the second largest driver of retail sales in the US after the winter holiday season, making it a golden opportunity for retailers to significantly boost their sales.
According to a recent Rubicon study, over half of parents in the US have already started buying school supplies for the new academic year. So if you’re a retailer that hasn’t yet planned — let alone rolled out — your back-to-school strategy, it’s time to get your skates on. No-one wants to be the last kid (or retailer) picked.
