Tag: Standardized Metrics

Others, Tech

Are Standardized Metrics What Retail Media Needs?

June 26, 2023

Via: RetailWire

Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across retail media networks to maximize the emerging medium’s potential. Read […]