Tag: social media marketing

August 8, 2023

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that hasn’t stopped brands of all sizes and across categories from building out their presence on the app. Daily active user count was […]

April 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. With more than 1.3 billion active users, 3.76 billion visits every day and 500 […]

March 28, 2023

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp […]

March 27, 2023

Levis Strauss & Co. (LS&Co.) is partnering with digital fashion studio Lalaland.ai to test AI-generated models to supplement human models, beginning later this year. Founded in Amsterdam in 2019, Lalaland.ai uses advanced AI to create hyper-realistic models of every body […]

February 21, 2023

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. In fact they are anything but — and with good reason. Social commerce sales […]

January 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 billion in 2022 to a projected $43.13 billion in 2024. The firm points […]

November 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going […]

November 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Commercial email open and click rates are on the […]

June 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The increase in social […]

May 20, 2020

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can’t rely on exposure through big retail chains and online marketplaces, they have to find their own […]

April 23, 2020

Even before COVID-19 dealt a body blow to “non-essential” physical retailers, malls were experiencing significant business headwinds — particularly in the “B” and “C” centers that lack major attractions and popular anchor stores. But now, in addition to the short-term […]

April 18, 2018

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. The scandal has brought […]