Tag: Social Commerce

September 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and tales from the front lines, TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. While the ecommerce functionality has […]

August 8, 2023

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that hasn’t stopped brands of all sizes and across categories from building out their presence on the app. Daily active user count was […]

April 20, 2023

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off of most retailers’ radar: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines. These markets offer a […]

February 21, 2023

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. In fact they are anything but — and with good reason. Social commerce sales […]

January 23, 2023

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and […]

December 9, 2022

Amazon is planning to roll out a TikTok-like feed on its ecommerce app, in a bid to entice new shoppers through a stream of photos and videos from well-known influencers. The move comes as shopping activity is declining amid the […]

November 29, 2022

YouTube in late 2020 launched its Shorts feature to keep up with a new generation of competing video services posting short-form content. Now YouTube has added an e-commerce element to Shorts, so customers can buy as the minute-long videos fly […]

November 15, 2022

YouTube is expanding its social commerce features as it introduces shopping features to the world’s biggest video streaming site. The move comes as a way of diversifying income as the digital ad slowdown starts to affect to the tech sector. […]

November 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29%, according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This […]

November 4, 2022

A whopping 80% of Gen Z consumers plan to use social media for their festive shopping this year, with 41% set to use it for most or all of their Christmas purchases, according to research by SimplicityDX. The research reveals […]

September 7, 2022

When Charged sat down to chat to Shopify director of EMEA expansions and partnerships Deann Evans, she said was “really keen” to join the company in August 2021 on its “mission to help more and more merchants.” However since then, […]

June 20, 2022

The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is here. Welcome to the Metaverse Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share […]

March 25, 2022

If you haven’t already bought something as a direct result of scrolling through your social feeds and feeling the irresistible urge to click ‘shop’, you may well be in the minority. As one of the fastest-growing online shopping trends, social […]

February 15, 2022

Over the past year, ecommerce spending has skyrocketed from a record high of $4.89 trillion set in 2021, to a predicted $5.42 trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers […]

January 28, 2022

M&S has launched a live shopping series on M&S.com, tapping into a growing trend for younger shoppers that’s expected to account for up to 20% of global ecommerce by 2026. Taking inspiration from consumers’ increased focus on health and wellness, […]

January 28, 2022

A social commerce boom is seeing almost two-fifths of younger shoppers buy as they scroll, according to a recent trends report from Checkout.com. The report found that 39% of shoppers aged between 18 and 35 are more likely to buy […]

January 26, 2022

A new study predicts social commerce growth will spike in the years ahead and represent a “democratizing force,” opening up opportunities online for individuals and small businesses. “Any brand, large or small, can sell via social commerce, and any individual […]

January 14, 2022

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion, up from $1.1 trillion in 2020, while U.S. sales reached $257 billion, up from $236 billion, according to data from […]

January 13, 2022

Although the winter holidays are essential for retailers around the world, the COVID-19 pandemic is still disrupting shopping habits and trends in retail. While many people had hoped that a return to normality will be possible this holiday season, the […]

January 12, 2022

The results of the report were driven by several trends, including early holiday shoppers, social commerce and flexible payment options. Because consumers wanted to avoid supply chain issues and stockouts, 30% of holiday sales worldwide were completed by Nov. 22. […]