Tag: Snapchat

November 29, 2021

Snap Inc has announced its appointment of Amber Sayer in the newly created position of senior head of retail and commerce. Reporting to UK general manager Ed Couchman, Sayer will join the Enterprise Leadership team and lead the retail and […]

October 5, 2021

The AR Lab looks to combine Snap’s focus on AR applications with WPP’s extensive service capabilities in creative, media, commerce and technology. The partnership is the latest to recognize the growing role of social commerce, where content shared on platforms […]

July 30, 2021

Less than half of consumers claim interest in using virtual or augmented reality tools before making a purchase, although it depends on the category, according to a global YouGov survey. For clothing, 43 percent of consumers were interested in using […]

June 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The increase in social […]

May 5, 2021

When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces. What was once a means […]

December 9, 2020

Levi’s has become the latest retailer to release a range of virtual clothing especially for Snapchat users’ Bitmoji avatars. The Levi’s x Bitmoji collection was launched last week featuring 12 of the fashion brand’s most iconic products, including its 501 […]

June 29, 2020

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for brands earlier this month, including a new ‘AR shoe-try on’ […]

December 17, 2018

While the results indicate that there’s not much love for Snapchat among marketers, there’s more to why so many fewer marketers are embracing the platform compared to Instagram. As eMarketer points out in its report, Instagram provides a lot of […]

February 19, 2018

All-Star Game weekend is about more than just basketball. Highly-anticipated sneaker drops are also a key part of the excitement surrounding the NBA’s annual event. This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III […]

April 17, 2017

Young people are all about social networks, whether that’s Snapchat, Facebook or Instagram. New research from SCG, an advertising and public relations agency, surveyed 333 US high school and college students, a majority of whom were women. Some 78% of […]

December 8, 2016

Express’ Thanksgiving weekend sales were ‘disappointing,’ but the retailer hopes the stories it tells on Instagram and Snapchat will spur shoppers to buy. The start to the holiday season hasn’t gone well for Express Inc. “We just completed Black Friday […]

September 6, 2016

After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Worldwide, it will generate $366.69 million in […]