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Tag: Shopper research

Customer Engagement, Customer Experience

For Better Research, Create An Authentic In-Store Experience

July 11, 2017

Via: The Retail TouchPoints Blog

Shopper research is a cornerstone of brand/product research programs that seek to engage customers in-store and for retailers vying to provide engaging in-store experiences. Shopper research is often performed in live or mock retail environments, where researchers view shoppers’ behavior, […]