News & Trends

Does retail need a data-based rebuild?

January 23, 2023

Via: RetailWire

Australian supermarket Woolworths has succeeded in using analytics to inform and redesign a number of processes core to its business in a short amount of time. In a session at the NRF 2023 Big Show, Brad Banducci, chief executive officer […]

E-payment & Data Security, Tech

Is transactional data the key to understanding retail customer behavior?

November 9, 2022

Via: RetailWire

Presented here for discussion is a summary of a current article published with permission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania. “The Customer-Base Audit,” co-authored by Wharton marketing professor […]

News & Trends

How should influencer marketing be measured?

August 3, 2022

Via: RetailWire

Linking influencer marketing to revenue is “the golden ticket,” Christina Westley, head of influencer marketing at PepsiCo Content Studio, says in Econsultancy’s “Influencer Marketing Best Practice Guide” study. However, a wide range of approaches and methodologies are used to measure […]