January 23, 2023
Via: RetailWireAustralian supermarket Woolworths has succeeded in using analytics to inform and redesign a number of processes core to its business in a short amount of time. In a session at the NRF 2023 Big Show, Brad Banducci, chief executive officer […]
E-payment & Data Security, Tech
November 9, 2022
Via: RetailWirePresented here for discussion is a summary of a current article published with permission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania. “The Customer-Base Audit,” co-authored by Wharton marketing professor […]
August 3, 2022
Via: RetailWireLinking influencer marketing to revenue is “the golden ticket,” Christina Westley, head of influencer marketing at PepsiCo Content Studio, says in Econsultancy’s “Influencer Marketing Best Practice Guide” study. However, a wide range of approaches and methodologies are used to measure […]
September 28, 2023
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September 27, 2023
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