Tag: Sephora

February 13, 2023

Through a special arrangement, what follows is a summary of an article from WayfinD, a quarterly e-magazine filled with insights, trends and predictions from the retail and foodservice experts at WD Partners. Last year, a WD Partners’ study, “Retail Supernova,” […]

May 20, 2022

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]

March 1, 2021

In addition to launching more than 60 freestanding locations and 200 locations inside Kohl’s stores later this year — making the beauty retailer’s largest store expansion — Sephora is also launching buy-online-pickup-in-store at all freestanding stores by April. The BOPIS […]

February 19, 2021

Retailers across multiple verticals are taking concrete steps to diversify their merchandise mixes with products produced by women, Black people and other people of color. Some companies are using the power of celebrity, like Ulta Beauty naming actress and Pattern […]

December 2, 2020

Goodbye J.C. Penney. Hello Kohl’s. That’s one of the takeaways from yesterday’s announcement that Sephora and Kohl’s have reached a long-term deal to open co-marketed beauty product shops in 200 Kohl’s by next fall with an ongoing rollout that will […]

September 28, 2020

Sephora is partnering with Instacart to support online delivery of beauty products in “as fast as an hour” from local retail stores across the country. Customers will be able to have Sephora’s selection of makeup, skincare, haircare, fragrances and beauty […]

July 7, 2020

Today, Sephora will close its stores for two hours, dedicating the time to training on racial profiling and education on Sephora’s national study on racial bias in retail. Corporate employees will also participate in Conscious Leadership training. The retailer, which […]

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]

March 27, 2020

Many retailers and brands have begun to ramp up e-commerce promotions, frequently with big discounts, in efforts to connect with customers and drive sales during a time of unprecedented uncertainty. With customers just as unconfident about their futures as retailers, […]

February 4, 2020

Beauty retailer Sephora has big growth plans, at a time when many businesses are shutting their doors for good. The company, owned by Louis Vuitton parent company LVMH, will open 100 stores in 2020. This marks its largest real estate […]

September 23, 2019

Sailthru’s RPI ranking indicates the Sephora is the brand to emulate when it comes to personalizing the user experience, especially on mobile platforms. The study found that the top 25 brands were effective mobile marketers, separating them from the pack […]

March 15, 2019

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]

March 11, 2019

Sephora already has a large footprint in the U.S. — the specialty retailer has more than 460 stores in the Americas, as well as 660 locations inside J.C. Penney’s. This most recent expansion, however, proves not only the enduring strength […]

September 25, 2018

Saks Fifth Avenue’s beauty renovation — including an expanded space, spa services and 58 new brands — began as a downsizing. And according to Kate Oldham, senior vice president and general merchandising manager of Beauty, Jewelry and Home at Saks, […]

February 23, 2018

Much is said about personalization for retail loyalty programs, but few do it right or do it well. Further, much is misunderstood, thus the need for a comprehensive study of best practices. “Personalization is quickly becoming one of the most […]

July 27, 2017

Sephora, which just debuted its new digitally infused store format, has decided to take thing small. The beauty retailer has opened SEPHORA Studio, a new concept store with an emphasis on artistry and skincare services contained within 2,000 square feet of selling space. […]

June 8, 2017

Sephora is upgrading its app-based digital makeover experience. The beauty chain is expanding the functionality of its Sephora Virtual Artist, an augmented reality-based feature on its mobile app that enables shoppers to digitally try on make-up. The app’s new Cheek […]

May 9, 2016

The groundbreaking collaboration between JCPenney and SEPHORA is marking its ten-year anniversary with the opening of 60 new locations.  One of the first partnerships of its kind, the joint venture has increased revenue per customer and helped expand the SEPHORA […]

February 23, 2016

Specialty beauty retailer Sephora has launched a new mobile feature on its Sephora To Go consumer mobile application that helps customers choose just the right shade.  Users can now instantly try on thousands of lip colors, anywhere at any time […]