Tag: ROI

April 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. With more than 1.3 billion active users, 3.76 billion visits every day and 500 […]

August 3, 2022

Linking influencer marketing to revenue is “the golden ticket,” Christina Westley, head of influencer marketing at PepsiCo Content Studio, says in Econsultancy’s “Influencer Marketing Best Practice Guide” study. However, a wide range of approaches and methodologies are used to measure […]

January 31, 2022

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience […]

November 8, 2021

Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more insights, happier shoppers. But more can also feel like ‘too much’ if you don’t know where to start. […]

June 17, 2021

Artificial intelligence (AI) is growing as an industry, and there is opportunity for retailers to benefit from the integration of AI technology. Businesses are always searching for new ways to improve their operations and increase their return on investment (ROI). […]

May 18, 2018

When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of […]