Tag: ROI

Customer Engagement, Customer Experience

Increasing ROI on Instagram: From the Desk of a Social Media Manager

April 4, 2023

Via: Retail TouchPoints

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. With more than 1.3 billion active users, 3.76 billion visits every day and 500 […]

News & Trends

How should influencer marketing be measured?

August 3, 2022

Via: RetailWire

Linking influencer marketing to revenue is “the golden ticket,” Christina Westley, head of influencer marketing at PepsiCo Content Studio, says in Econsultancy’s “Influencer Marketing Best Practice Guide” study. However, a wide range of approaches and methodologies are used to measure […]

Retail Types, Stores

How Retailers Can Establish an IoT-Based Smart Building Strategy

January 31, 2022

Via: Retail TouchPoints

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience […]

Others, Tech

4 Digital Experience Strategies Retailers Should Consider for 2022

November 8, 2021

Via: Retail TouchPoints

Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more insights, happier shoppers. But more can also feel like ‘too much’ if you don’t know where to start. […]

E-payment & Data Security, Others, Tech

Using AI for Safety & Operations

June 17, 2021

Via: Independent Retailer

Artificial intelligence (AI) is growing as an industry, and there is opportunity for retailers to benefit from the integration of AI technology. Businesses are always searching for new ways to improve their operations and increase their return on investment (ROI). […]

Customer Engagement, Customer Experience

4 Ways To Retain Your E-Commerce Customers With Personalization

May 18, 2018

Via: The Retail TouchPoints Blog

When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of […]