Top

Tag: RMNs

Customer Engagement, Customer Experience

Will Retail Media Networks Ever Get Into Brand Ad Budgets?

June 16, 2023

Via: RetailWire

Retail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report. GroupM’s 2023 Global Mid-Year Forecast puts […]

Customer Engagement, Customer Experience

Why multi-brand retailers can’t afford to ignore in-store digital marketing networks

October 22, 2021

Via: Retail Dive

Increasing margins may be the ultimate endgame in retail, but creating a memorable shopping experience is equally paramount. Reaching consumers with meaningful messaging at the point of purchase can go a long way in helping to inspire impulse buys, drive […]

Latest Publications

What Shifts in Online Search Behavior Really Mean for Brands
As US consumers slow down, Walmart is muscling out its competition
Costco pushes forward with app upgrades
Retail Curated Copyright © 2023. All rights reserved
Go to ITCurated!