Tag: RMNs

Customer Engagement, Customer Experience

Will Retail Media Networks Ever Get Into Brand Ad Budgets?

June 16, 2023

Via: RetailWire

Retail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report. GroupM’s 2023 Global Mid-Year Forecast puts […]

Customer Engagement, Customer Experience

Why multi-brand retailers can’t afford to ignore in-store digital marketing networks

October 22, 2021

Via: Retail Dive

Increasing margins may be the ultimate endgame in retail, but creating a memorable shopping experience is equally paramount. Reaching consumers with meaningful messaging at the point of purchase can go a long way in helping to inspire impulse buys, drive […]