Tag: retail media

E-commerce, Retail Types

Unlocking the hidden power of retail media-enhanced supply chains

January 31, 2023

Via: SCMR Editorial

Retail supply chains span the globe to provide consumers with an infinite range of products each day. With billions of unique item and location combinations to manage, these supply chains are complex, diverse, and ubiquitous. Given the scale and scope […]

Customer Engagement, Customer Experience

Will advertisers benefit as Lowe’s brings its retail media sales and ops under one roof?

January 13, 2023

Via: RetailWire

Lowe’s is bringing all of its One Roof Media Network ad sales and operations in-house. The home improvement retailer yesterday said that the move, effective Jan. 31, will allow it to control all elements of its relationship with advertisers and […]

Customer Engagement, Customer Experience

How to Get Leadership Buy-In on Emerging Retail Media Opportunities

November 2, 2022

Via: RIS News

The retail media space can be a daunting environment for consumer goods executives who face challenges in leadership buy-in. Particularly as new, untested digital media opportunities emerge, corporate leaders are looking for firm evidence of success before investing massive budgets. […]

News & Trends

Is the customer really the most important thing in retail?

September 27, 2022

Via: RetailWire

Pardon my cynicism, but if I had a dollar every time I heard some variant of the phrase “the customer must be at the center of every retail decision” at Groceryshop last week, I’d be able to buy a nice […]

News & Trends

Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

May 20, 2022

Via: Retail TouchPoints

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]

News & Trends

Retailers, Are You Ready to Maximize Your Retail Media Revenue?

May 19, 2022

Via: Retail TouchPoints

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early […]

News & Trends

Thinking of building a retail media network? Start with your identity strategy

December 13, 2021

Via: Retail Dive

With the rise of media networks, retailers are expanding their sphere of influence, diversifying their revenue streams, and transforming their ability to reach new and valuable audiences. According to a recent eMarketer report, after almost 50% growth in e-commerce channel […]

Others, Tech

Three critical steps to building a retail media network

November 29, 2021

Via: Retail Dive

After ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on […]