Customer Engagement, Customer Experience
March 5, 2024
Via: Retail TouchPointsIn the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to […]
January 25, 2024
Via: Retail TouchPointsIf data is the new oil, then Walmart is sitting on a gusher. Three years ago, the company launched a concerted effort to refine and distribute that rich resource, not just for itself but also for its suppliers. The result […]
January 9, 2024
Via: Retail TouchPointsGoogle Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights […]
November 28, 2023
Via: Retail TouchPointsWhen you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance […]
November 10, 2023
Via: Retail TouchPointsFor several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail […]
Customer Engagement, Customer Experience
September 25, 2023
Via: Retail TouchPointsThere will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of […]
Customer Engagement, Customer Experience
September 13, 2023
Via: Retail TouchPointsThe Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail […]
June 27, 2023
Via: Retail TouchPoints“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. If retail media is indeed past […]
June 26, 2023
Via: RetailWireAlbertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across retail media networks to maximize the emerging medium’s potential. Read […]
Customer Engagement, Customer Experience
June 16, 2023
Via: RetailWireRetail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report. GroupM’s 2023 Global Mid-Year Forecast puts […]
Customer Engagement, Customer Experience
May 17, 2023
Via: RIS NewsConcerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone […]
May 16, 2023
Via: Retail TouchPointsWith the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These walled gardens don’t necessarily carry the baggage of the big […]
Customer Engagement, Customer Experience
April 17, 2023
Via: Retail DiveAre you wondering how the economy will fare in 2023? As economic projections remain uncertain, many brands are left wondering how to react. But amidst the chaos, there’s a reason to be optimistic – the retail media landscape in Europe […]
March 24, 2023
Via: Retail TouchPointsMedia networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. The list, which changes nearly […]
January 31, 2023
Via: SCMR EditorialRetail supply chains span the globe to provide consumers with an infinite range of products each day. With billions of unique item and location combinations to manage, these supply chains are complex, diverse, and ubiquitous. Given the scale and scope […]
Customer Engagement, Customer Experience
January 13, 2023
Via: RetailWireLowe’s is bringing all of its One Roof Media Network ad sales and operations in-house. The home improvement retailer yesterday said that the move, effective Jan. 31, will allow it to control all elements of its relationship with advertisers and […]
Customer Engagement, Customer Experience
November 2, 2022
Via: RIS NewsThe retail media space can be a daunting environment for consumer goods executives who face challenges in leadership buy-in. Particularly as new, untested digital media opportunities emerge, corporate leaders are looking for firm evidence of success before investing massive budgets. […]
September 27, 2022
Via: RetailWirePardon my cynicism, but if I had a dollar every time I heard some variant of the phrase “the customer must be at the center of every retail decision” at Groceryshop last week, I’d be able to buy a nice […]
May 20, 2022
Via: Retail TouchPointsUlta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]
May 19, 2022
Via: Retail TouchPointsWith heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early […]