Tag: retail media network

Customer Engagement, Customer Experience

The Showdown Between Retail Agnostic Media vs a Retail Media Network Strategy

November 17, 2022

Via: RIS News

Retail media networks, or advertising platforms aligned with one specific retailer, are quickly gaining traction in the industry. Top retailers like Amazon and Walmart are investing heavily in these solutions. In fact, according to Merkle, a quarter of retailers received […]

News & Trends

Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

May 20, 2022

Via: Retail TouchPoints

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]

Others, Tech

Three critical steps to building a retail media network

November 29, 2021

Via: Retail Dive

After ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on […]