Tag: retail brands

Customer Engagement, Customer Experience

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

September 15, 2022

Via: Retail TouchPoints

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors […]

E-payment & Data Security, Tech

3 Ways Retail Brands Can Fight Ad Fraud

April 6, 2022

Via: RIS News

I log hours — daily — speaking with customers about their e-commerce businesses and their dizzying array of challenges. These range from product design to logistics — among their largest costs — to digital marketing. As a vendor with a […]

Customer Engagement, Customer Experience

The Retailers Topping Customer Experience in 2021

June 9, 2021

Via: RIS News

Brands across industries had to pivot their customer experience (CX) strategies during the pandemic and it seems retailers fared well turning challenges into opportunities. In its annual ranking, Forrester reveals the scores of 220 brands across 13 industries and retailers […]

E-commerce, News & Trends, Retail Types

6 Trends that Point To a Holistic Approach to Ecommerce

April 30, 2021

Via: Retail TouchPoints

2020 was a milestone year for ecommerce. Accelerated by lockdowns and social distancing, ecommerce growth that was expected to take years materialized in months. With more consumers spending time and money online, ecommerce entrepreneurs have more opportunities but face the […]