Tag: Retail analytics

News & Trends

Retailers and brands are using the wrong KPIs to make digital and social media buys

May 28, 2021

Via: RetailWire

The “most used” KPIs (key performance indicators) for digital and social media investments are generally not the “most important” ones, according to a survey of U.S. marketers by the Association of National Advertisers (ANA). Thirty-nine KPIs across six categories (Audience […]

News & Trends

Can retailers break up with the mall?

July 29, 2019

Via: Retail Dive

A lot of stores are leaving the mall these days. Singer-songwriter Paul Simon made it sound easy. “Just slip out the back, Jack. Make a new plan, Stan,” goes his 1975 ditty. “Just drop off the key, Lee, and get […]

Others, Tech

Retail analytics to more than double by 2020

March 6, 2017

Via: FierceRetail

With increased competition, the importance of retail analytics has grown in the last few years and shows no signs of slowing downs. According to global analytics and advisory firm Quantzig, the analytics market is set to more than double between […]