May 28, 2021
Via: RetailWireThe “most used” KPIs (key performance indicators) for digital and social media investments are generally not the “most important” ones, according to a survey of U.S. marketers by the Association of National Advertisers (ANA). Thirty-nine KPIs across six categories (Audience […]
July 29, 2019
Via: Retail DiveA lot of stores are leaving the mall these days. Singer-songwriter Paul Simon made it sound easy. “Just slip out the back, Jack. Make a new plan, Stan,” goes his 1975 ditty. “Just drop off the key, Lee, and get […]
March 6, 2017
Via: FierceRetailWith increased competition, the importance of retail analytics has grown in the last few years and shows no signs of slowing downs. According to global analytics and advisory firm Quantzig, the analytics market is set to more than double between […]
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