Customer Engagement, Customer Experience
March 3, 2021
Via: ChargedRalph Lauren has become the latest luxury fashion retailer to launch a subscription rental service as it seeks to tap into the “growing focus on the sharing economy”. ‘The Lauren Look’, the retailer’s first subscription apparel rental initiative, offers members […]
December 9, 2020
Via: ChargedLevi’s has become the latest retailer to release a range of virtual clothing especially for Snapchat users’ Bitmoji avatars. The Levi’s x Bitmoji collection was launched last week featuring 12 of the fashion brand’s most iconic products, including its 501 […]
July 31, 2018
Via: Retail DiveRalph Lauren in an email to Retail Dive boasted that it’s winning over a new generation of customers, energizing its iconic core product line and moving into under-developed categories, targeting its expansion to geographies with the most potential (Japan, South […]
August 10, 2017
Via: Retail DiveRalph Lauren’s turnaround efforts are leading to sales declines but at the same time are helping its margins inch up, according to its first quarter earnings report. In North America, revenue was down 17%, but expanded gross margin and expense cuts yielded 110 […]
April 10, 2017
Via: The Retail Doctor BlogOn Monday, Ralph Lauren announced they are closing their flagship Polo store in New York City as part of a drive to gain their footing in a rapidly changing retail world. The Detroit News said it was “a symbol of […]
June 8, 2016
Via: Chain Store AgeRalph Lauren Corp. is seeking to rectify what it acknowledges have been operational mistakes with a program of cuts and organizational streamlining it calls “The Way Forward Plan.” In the company’s first-ever investor presentation, founder Ralph Lauren admitted it had […]
April 14, 2016
Via: FierceRetailRalph Lauren’s Fifth Avenue flagship store in Manhattan is home to connected fitting rooms that merge digital technology with in-store retail, meant to both remove friction from the customer experience and help the retailer make smarter merchandising decisions. Since the […]
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