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Tag: Ralph Lauren


Customer Engagement, Customer Experience

Ralph Lauren launches subscription rental scheme ‘The Lauren Look’

March 3, 2021

Via: Charged

Ralph Lauren has become the latest luxury fashion retailer to launch a subscription rental service as it seeks to tap into the “growing focus on the sharing economy”. ‘The Lauren Look’, the retailer’s first subscription apparel rental initiative, offers members […]


Others, Tech

Levi’s launches range of virtual clothing for Snapchat users

December 9, 2020

Via: Charged

Levi’s has become the latest retailer to release a range of virtual clothing especially for Snapchat users’ Bitmoji avatars. The Levi’s x Bitmoji collection was launched last week featuring 12 of the fashion brand’s most iconic products, including its 501 […]


Retail Types, Stores

Ralph Lauren turnaround appears to gain traction in Q1

July 31, 2018

Via: Retail Dive

Ralph Lauren in an email to Retail Dive boasted that it’s winning over a new generation of customers, energizing its iconic core product line and moving into under-developed categories, targeting its expansion to geographies with the most potential (Japan, South […]


Retail Types, Stores

Ralph Lauren to ax up to 25% of department store outlets

August 10, 2017

Via: Retail Dive

Ralph Lauren’s turnaround efforts are leading to sales declines but at the same time are helping its margins inch up, according to its first quarter earnings report. In North America, revenue was down 17%, but expanded gross margin and expense cuts yielded 110 […]


Retail Types, Stores

Retail Is Not Dead But Stores Are Closing. How To Keep Your Store From Dying

April 10, 2017

Via: The Retail Doctor Blog

On Monday, Ralph Lauren announced they are closing their flagship Polo store in New York City as part of a drive to gain their footing in a rapidly changing retail world. The Detroit News said it was “a symbol of […]


Retail Types, Stores

Massive Ralph Lauren restructuring to include shuttering 50 stores

June 8, 2016

Via: Chain Store Age

Ralph Lauren Corp. is seeking to rectify what it acknowledges have been operational mistakes with a program of cuts and organizational streamlining it calls “The Way Forward Plan.” In the company’s first-ever investor presentation, founder Ralph Lauren admitted it had […]


Tech

Inside Ralph Lauren’s high-tech fitting rooms

April 14, 2016

Via: FierceRetail

Ralph Lauren’s Fifth Avenue flagship store in Manhattan is home to connected fitting rooms that merge digital technology with in-store retail, meant to both remove friction from the customer experience and help the retailer make smarter merchandising decisions. Since the […]