Tag: purchase

May 11, 2021

Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped out — they just end after the “purchase” moment. For sure, the concept of a linear path from awareness to purchase is […]

January 20, 2021

Retailers across grocery and other industries have scaled up click-and-collect in recent years, and many turbo-charged their efforts in 2020 as shoppers gravitated to the service, which allowed them to skip in-store shopping during the pandemic and save money compared […]

July 13, 2020

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

January 2, 2020

Respondents to the Accenture survey aren’t the only consumers who’ve expressed frustration about the shopping process. A Zebra Technologies survey found that 75% of millennials and 53% of Gen X consumers have left a store without buying an item to […]

August 6, 2019

Though consumers are using digital tools to make purchasing decisions, they continue to shop offline. DMI’s research appears to illustrate that consumers will use artificial intelligence tools, mobile technology and Amazon’s search engine to find new products, but ultimately they […]

March 12, 2019

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]

June 12, 2018

Plenty of shoppers still prefer stores. Despite runaway growth in e-commerce, brick-and-mortar remains the top venue for shoppers and apparel buyers in particular, are keen on the “try before you buy” inherent in physical locations. Indeed, an A.T. Kearney survey […]

October 31, 2017

Best Buy has launched free shipping, with no minimum purchase for the holidays. From now until Christmas Day, orders on BestBuy.com will ship at no cost. However, the retailer says store pickup is the fastest way to get a purchase, […]

February 17, 2016

Consumer trend data shows that more than half of digital shoppers will use one specific channel for making purchases at least once within a year. According to a new report from eMarketer, 95.1 million Americans ages 14 and older, or […]

February 4, 2016

Have you ever wondered how customers could slide their cards through and enter their PINs on a compromised payment terminal without even noticing? While some skimming schemes involve Bluetooth transmitters and require disassembling the device, installing a skimmer can be […]