Tag: Puma

March 13, 2023

Anyone who shops online has probably at some point fallen victim to “inspiration clickbait.” Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends […]

June 9, 2022

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’. The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of […]

November 3, 2021

Nike’s subcontractors in Vietnam have finally resumed production after the Delta variant had halted manufacturing processes in the region. Nearly 200 factories in Vietnam that manufacture Nike products were closed after the Delta variant took hold on the country, causing […]

August 4, 2020

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues. The North Face, which was one of the first big name retailers to pull its […]

June 30, 2020

Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best buy pull their advertising as pressure mounts on the social media company to take action. The #StopHateForProfit campaign is continuing to gather pace as more […]

June 12, 2020

Many companies are making pledges to address a lack of diversity and inclusion, take action against inequalities in pay and promotions, and provide funding to black communities. Adidas recently pledged to work on its diversity and inclusion efforts but some […]

February 19, 2020

Topline: Germany’s sportswear giants Adidas and Puma have warned that China’s coronavirus outbreak will severely impact sales while one of Europe’s largest carmakers has resorted to flying parts in suitcases to keep its supply chain running. Adidas announced that its […]

September 9, 2019

Flagship stores like Puma’s newest location in Manhattan help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often […]

August 30, 2019

More than a year after Kering’s board of directors voted to shed Puma to focus on its luxury sales, the activewear brand continues to grow through its investments in technology and celebrity partnerships. In the past year or so, the […]

April 12, 2019

Puma’s app-powered AR experience gives digitally native consumers another reason to choose its brand among the vast array of styles that line the walls of shoe stores. Younger consumers who grew up using smartphones tend to seek experiences they can […]

February 1, 2019

The Puma announcement comes just a couple of weeks after Nike debuted its latest self-lacing shoe. While it is tempting to suggest that Puma’s Fi offering is a hastily-assembled reply to Nike’s announcement, it takes longer than two weeks to […]

June 21, 2018

Puma seems poised to rise thanks to the fashion emphasis Kering brought to the brand, considering that street styles are increasingly preferred by athletic shoe shoppers. Sneakerheads, with their preference for streetwear, are looming ever larger in sports footwear sales. […]

February 23, 2017

Perhaps more than any other piece of apparel, sneaker brands are often closely associated with their well-known logos. Nike’s got the swoosh, Adidas has its three stripes, and Puma has, well… a puma. However, Adidas now claims that Puma’s latest […]