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Tag: Puma


Others, Tech

Amazon ventures further into AR shopping with ‘Virtual Try-On for Shoes’

June 9, 2022

Via: Charged

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’. The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of […]


News & Trends

Nike resumes Vietnam production after losing millions of shoes due to pandemic closures

November 3, 2021

Via: Charged

Nike’s subcontractors in Vietnam have finally resumed production after the Delta variant had halted manufacturing processes in the region. Nearly 200 factories in Vietnam that manufacture Nike products were closed after the Delta variant took hold on the country, causing […]


E-commerce, Retail Types

The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues

August 4, 2020

Via: Charged

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues. The North Face, which was one of the first big name retailers to pull its […]


News & Trends

Adidas, Puma, Ford and Best Buy pull Facebook advertising in action that could “destroy the business”

June 30, 2020

Via: Charged

Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best buy pull their advertising as pressure mounts on the social media company to take action. The #StopHateForProfit campaign is continuing to gather pace as more […]


News & Trends

Adidas Lags Behind Nike And Puma In Terms Of Diversity And Inclusion

June 12, 2020

Via: Forbes

Many companies are making pledges to address a lack of diversity and inclusion, take action against inequalities in pay and promotions, and provide funding to black communities. Adidas recently pledged to work on its diversity and inclusion efforts but some […]


Retail Types, Stores, Suppliers

Adidas’ China Sales Slump 85% Due To Coronavirus

February 19, 2020

Via: Forbes

Topline: Germany’s sportswear giants Adidas and Puma have warned that China’s coronavirus outbreak will severely impact sales while one of Europe’s largest carmakers has resorted to flying parts in suitcases to keep its supply chain running. Adidas announced that its […]


Others, Tech

Puma’s AR web app promotes new NYC flagship store

September 9, 2019

Via: Retail Dive

Flagship stores like Puma’s newest location in Manhattan help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often […]


Retail Types, Stores, Tech

Puma opens flagship store with sports, product tech

August 30, 2019

Via: Retail Dive

More than a year after Kering’s board of directors voted to shed Puma to focus on its luxury sales, the activewear brand continues to grow through its investments in technology and celebrity partnerships. In the past year or so, the […]


Customer Engagement, Customer Experience, Others, Tech

Puma’s latest sneakers come to life in AR app

April 12, 2019

Via: Retail Dive

Puma’s app-powered AR experience gives digitally native consumers another reason to choose its brand among the vast array of styles that line the walls of shoe stores. Younger consumers who grew up using smartphones tend to seek experiences they can […]


Others, Tech

Puma unveils a self-lacing shoe

February 1, 2019

Via: Retail Dive

The Puma announcement comes just a couple of weeks after Nike debuted its latest self-lacing shoe. While it is tempting to suggest that Puma’s Fi offering is a hastily-assembled reply to Nike’s announcement, it takes longer than two weeks to […]


Retail Types, Stores

Puma names Jay-Z creative director amid revamp

June 21, 2018

Via: Retail Dive

Puma seems poised to rise thanks to the fashion emphasis Kering brought to the brand, considering that street styles are increasingly preferred by athletic shoe shoppers. Sneakerheads, with their preference for streetwear, are looming ever larger in sports footwear sales. […]


FMCG products, Retail Types

Adidas Accuses Puma Of Swiping Its Stripes For New Soccer Cleats

February 23, 2017

Via: Consumerist

Perhaps more than any other piece of apparel, sneaker brands are often closely associated with their well-known logos. Nike’s got the swoosh, Adidas has its three stripes, and Puma has, well… a puma. However, Adidas now claims that Puma’s latest […]