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Tag: programmatic ad technologies

Most US Digital Video Ads Will Be Transacted Programmatically this Year

October 3, 2016

Via: Emarketer.com

Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in […]