Tag: privacy protections

Customer Engagement, Customer Experience

Ecommerce Personalization in the Age of Consumer Data Privacy

August 16, 2022

Via: Retail TouchPoints

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become […]

Customer Engagement, Customer Experience

When online activity soared last year, so did data collection.

August 31, 2021

Via: Retail Dive

When the threat of the virus kept scores of retail locations temporarily closed, ordering items online became the go-to option for many consumers stuck at home. Instantly, almost every item was sold and bought online — from fresh produce and […]