Tag: pop-up retail

Customer Engagement, Customer Experience

Are pop-ups ready to become a permanent fixture in retail?

October 14, 2022

Via: RetailWire

The pop-up model has brought some retailers a lot of success in recent years, so much so that some retail experts see pop-ups as a standard component in the future of retail. Jay Prag, economics professor at the Drucker School […]

Retail Types, Stores

In a nutshell what is a pop-up store and what is pop-up retail?

June 18, 2021

Via: Charged

If we had to define a “pop-up” store and understand its true meaning, we could say that it is “a short-lived format that is dedicated to delivering specific brand objectives; whether related to sales, to communications or experiences” (Boustani, 2021b) […]