Tag: point of purchase

Editorial, Point of Purchase

Why retailers should appreciate the PoP display power

May 16, 2016

Via: Olivia Foster

The Point-of-Purchase (PoP display) definition translates as the in-store location where products are put on display for the purpose of increasing sales at first glance. The physical display that enables this marketing technique has evolved over time from simple racks […]

Point of Purchase

Whole Foods to take Instacart partnership to new level

February 25, 2016

Via: Chain Store Age

Whole Foods Market has been offering deliveries via Instacart in select markets for about a year, but reportedly is significantly extending the scope of the deal. According to Re/code, Whole Foods has at least in principle made an unspecified investment […]

FMCG products, News & Trends, Point of Purchase

Target, Instacart take Thanksgiving on the road

November 12, 2015

Via: Retailing Today

Purchasing all the ingredients needed for a Thanksgiving meal just got easier for San Francisco residents. Target and Instacart are partnering to provide a food truck featuring Thanksgiving recipes and coupon codes, as well as grocery delivery, in downtown San […]