Tag: Pinterest

November 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance […]

June 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The increase in social […]

September 9, 2020

Home Depot on Wednesday previewed its 2020 holiday shopping season — adapted to pandemic times, when crowds are taboo but customers still want deals. Among the changes, the home improvement retailer said in a post on its website that Black […]

June 2, 2020

Pinterest’s new Shop tab in its Lens visual search tool gives mobile marketers a way to showcase their products in Product Pins when consumers are most ready to buy. Eighty-three percent of Pinterest users have bought products based on brands […]

September 24, 2019

In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely of pictures, making it easy to scroll through and keep entertained with something new […]

March 6, 2019

LAS VEGAS — At Shoptalk, several players — retailers like American Eagle, social media companies like Pinterest and tech juggernauts like Google — have all been working to refine the starting point of the online shopping journey: search. Search is […]

November 16, 2018

The Gift Globe and Gift Finder features are helping Macy’s, Lowe’s, Kohl’s and Etsy reach consumers with interactive and personalized holiday shopping experiences and reach Pinterest’s more than 250 million users with gift suggestions that can be purchased easily while […]

April 24, 2018

Perhaps the most important takeaway from this study is the number of consumers purchasing through social media — an encouraging sign for retailers considering the success of Nike’s Air Jordan sellout on Snapchat. In addition to giving retailers more confidence […]

August 25, 2017

Pinterest is a great social media and marketing tool for retailers. It is easy to use and can be seamlessly integrated into a current ecommerce website. Pinterest is the second largest referral traffic driver to retail sites, and 93 percent […]