Tag: paid search

Customer Engagement, Customer Experience

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

July 10, 2020

Via: Retail TouchPoints

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]

News & Trends

75% of search shopping impressions occur on mobile

January 25, 2019

Via: Retail Dive

Kenshoo’s quarter-end study echoes other reports that indicate Amazon’s rapidly growing presence in the digital ad market, in which last year it became the third-biggest seller of digital advertising after Google and Facebook. The e-commerce platform was especially prominent during […]