Tag: optimization

News & Trends

Essential Digital Strategies for E-commerce Optimization

November 9, 2022

Via: RIS News

Driving meaningful and convertible traffic to your e-commerce site can be an inherently costly, inefficient, and sometimes broken process. It is no surprise that the pandemic has forever changed the e-commerce buyer’s journey. Retailers and wholesalers must replace outdated technologies […]

Customer Engagement, Customer Experience

Why you should ditch conversion rate optimization for customer experience optimization

July 26, 2021

Via: Retail Dive

Where are you selling these days? Your website, of course, but what about Amazon? Maybe Etsy, even? How about Facebook or Instagram shopping? It’s no secret how important the digital world of commerce plays to any brand these days. […]

Others, Tech

Kantar Introduces Tool to Help Retailers Optimize Their Ecommerce Assortments

April 1, 2021

Via: Retail TouchPoints

Kantar has launched RichMix eAssort, an assortment optimization tool designed to use transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix as a means to maximize growth. The software uses machine […]


Supply Management Integration & Synergies

March 28, 2016

Via: SCMR Editorial

Recently, I had the pleasure of joining MAPI’s Division Leadership Council, comprised principally of business unit presidents, and contributing to the discussion. The topic: how to optimize supply management synergies when acquiring another business. In preparation for that session, I […]